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Season 3 | Episode 6

Creating an Australian made kids fashion label that solves a common problem

Jessica Haley – Frankie + Roy

Jessica Haley accidentally slid into my DMs a few years ago and it was an Instagram meant-to-be moment. She was busy working on something that was a huge pain point for me as a Mum. I have a slim kid (he gets it from his Daddy) and it was impossible to find pants to fit his teeny tiny waist. Do you have this problem too? Or the waist fits but the length is embarrassingly short. And sure there’s those pants with the side buttons to bring them in, but they’re hard to find and they’re actually really annoying.

Jessica shared this same frustration with her first two sons. Instead of waiting around for someone else to solve this problem, Jess decided she was going to roll up her sleeves and have a go at changing kids fashion by bringing waistlines in without compromising on length.

With absolutely no background in design, manufacturing or business, she launched her unique Australian made kids fashion label – Frankie + Roy.


In this episode, Jess walks us through the process from idea to manufacturing to launching her label. She shares the challenges and lessons. Jess’ clothing is 100% Australian made (in fact it’s made right here in Melb) and so she talks about why this is important to her and what this means for us fashion consumers. We also chat about that moment where Jess went from a secure job, having her 3rd son and then leaping into her biz full time. And lastly we chat about life as a Mama of 3 boys. You’ll see their gorgeous faces frequently featured in the Frankie + Roy campaigns.

​Wanna chit chat about this episode? Find me over Insta & Facey at @motherhoodmelbourne.


Connect with Jessica Haley

Surviving motherhood one coffee at a time? Join the hood at Motherhood Melbourne for real stories, connections, mama-friendly events and oodles of goodies. It's FREE and it's for Melbourne Mamas. 

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