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  • Motherhood Melbourne

Behind the scenes with Baby Dino – Online destination for kids fashion


Behind the popular online kids fashion store Baby Dino, is a little family of four. Wife and husband duo Dominique and Magnus, started their biz baby before they even had their own children. Their individual skills complement one another so well that 5 years on, Baby Dino has become a leader in the online space. They have a sharp eye for on-trend kids fashion and understand the value in creating a memorable online shopping experience for their customers. It's so thrilling to have Baby Dino as the very first Interstate Love on Motherhood Melbourne. Start discovering what's been happening behind the scenes with Baby Dino and enjoy the OH-EM-GEE discount too.


HOOD MAMA SPECIAL: 20% off full priced items storewide with Baby Dino until 30th April 2017. Join the hood to grab the discount code.


WHO is behind Baby Dino?

My husband and I started Baby Dino before we had kids, since then we’ve had 2 beautiful boys – Lucas who is now 3 and Oliver who is now 1. The boys are at daycare Monday – Thursday while we both work at Baby Dino, Friday is my day off with the boys where we spend the morning at swimming lessons and the afternoons out and about. We love going out for dinner, we eat out at least twice per week, and most nights you’ll find us watching movies at home.


WHAT is Baby Dino?

Our business is an online retail store, designed to make it easy and exciting for on-trend parents to shop the best fashion and lifestyle brands for kids 0-10 years.


WHEN did Baby Dino begin?

It all started in 2012 after we got married. My husband’s mum had just passed away back in Sweden and we decided to start a side business to distract him. We’ve both always been business minded and were both working full time so we knew it would have to be an online store so that we could work on it “out of hours”.

Baby Dino

WHERE is Baby Dino located?

It all started in a spare room of our house in Sydney. My husband went all out with setting up very advanced barcoding and shelving systems, back then I would laugh at how sophisticated they were, but now I truly understand how valuable and important they were in our growth. We now have our own office and warehouse space not too far from where we live where local customers can pick up from – it’s always nice to meet our customers face to face! Most of our customers are based in Australia, but we do ship worldwide with most of our international customers based in New Zealand, United States and Canada.


WHY do you love working on Baby Dino?

Working at Baby Dino is like an addiction, I’ve never felt unmotivated to go to work! It’s exciting when you reach goals that you’ve set and can enjoy financial and personal freedom – I get out of bed every morning because I truly have my dream job.






Baby Dino is an online shopping destination for children 0-10 years.


Biz owner: Dominique Perri


Favourite café: I don’t drink coffee but my local and current fave is The Cove in Abbotsford


Coffee order: Usually a herbal tea or hot chocolate


[email protected]



Join the hood to receive the HOOD MAMA SPECIAL.



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