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A Motherhood Melbourne Collab

Wanna get your awesome products in front of sassy Mamas? 

Sick of giving away products in exchange for crappy snaps? 

Are you a women's or kid's fashion or accessories biz? 

Yep, uhuh & yasss! Step up savvy sista and apply to be a part of an EPIC collab with stacks of value.

Read through the deets below, look over the FAQs and T&Cs. Apply to be involved no later than Friday 6th July 2018. #Yipee

Let's set the scene

I'm bringing together a squad of seven unstoppable Mamas of Melbourne and our fourteen kids for a fashion focused photoshoot.


The squad includes the chief Mamas from Circle In, MumLife Australia, Motherhood Melbourne, MamaMag, Australian Birth Stories, Natalie Roberts-Mazzeo (previously Miracle Mama). Descriptions and links of all are further down the page. 


Each Mama is on a mission to help women survive and thrive motherhood. We have engaged communities, our reach is organic and our connections are real. 


All of us are hittin' a studio and the streets to help businesses that are trying to get in front of fashion lovin' Mamas. 

Sounds fab, tell me more

You will get:


Your fashion products will be worn / featured in a collaborative photoshoot with seven Melbourne Mamas and our fourteen kids (7 girls and 7 boys aged from 8 months old to 10 years). Businesses that complement one another will be brought together.



Receive a minimum of 300 high-res and low-res digital images from the entire shoot to use for business purposes (e.g. website, social media, catalogue, press release, advertising etc.).



Feature in the #mamasofmelbEDIT blog post on Motherhood Melbourne with your name, description, website and social media links listed so EVERYONE can find you. We’ll have an online PAR-TAY to share the photoshoot and post together.



Selected pics from the edit will appear in the October Fashion Edition of MamaMag – a magazine about local fun that gets in front of over 100,000 Melbourne Mums per issue. 



Tagged or acknowledged in posts by ALL participating parties whenever your product appears in a pic on Instagram.



1 Facebook post and 1 Instagram post about your biz. I’ll brag about you until the cows come home on Motherhood Melbourne social channels. 

#SQUADGOALS (aka – the models of the shoot are):

Circle In 

Helping working mothers get back to work with confidence after parental leave.

Mamas – Kate and Jodi / Kids – Kate (2 yr old boy & 4 yr old boy), Jodi (3 yr old girl & 4 yr old girl).

MumLife Australia

Australia’s first and uniquely parent-led resource that helps women find the joy in motherhood.

Mama – Ani / Kids –  2 yr old girl & 4 yr old girl.

Motherhood Melbourne

Connecting Melbourne Mamas and sharing their real stories.


Mama – Holly / Kids – 8 month old boy & 3 yr old boy.


A FREE magazine filled with local fun for Melbourne Mums.

Mama – Sarah / Kids – 8 yr old girl & 10 yr old boy.

Australian Birth Stories

A Podcast of Australian Mothers' stories of childbirth.

Mama – Sophie / Kids – 2 yr old boy & 4 yr old boy

Natalie Roberts-Mazzeo (previously known as Miracle Mama)

Soulful Support For Special Needs Mums.

Mama – Natalie / Kids – 5 yr old girl & 8 yr old girl

What’s the BIG deal?


The BEST way to be seen, is to play well with others. By collaborating with a range of complementary businesses that have the same ideal customer – the reach will be OUT OF THIS WORLD.



If you’re time-poor, not sure how to approach collaboration on a large scale or the cash pile is low, then this is an awesome way to get started. You don't have to gift any products (all items are returned), you don't have to attend an all day photoshoot (enjoy your weekend) and you don't have to spend time writing copy (that's my jam). I live for organising (love me a good spreadsheet) and squeal over details. Plus, it’s all tax-deductable too. Cha-ching!



The underworld of social media, collaborations and influencers can be really scary for a business because the rules are…well there are no rules YIKES! With this, you can rest assure that there are Terms and Conditions. Stop sending products, crossing your fingers and hoping for one damn pretty pic. Make a biz savvy move in the right direction.

Can I see an example?

You sure can my friend. Last year I brought together Melbourne businesses and bloggers for the #hoodmamaEDIT. Plus, I recently put together the #mamagetshergrooveback campaign involving lots of fab businesses. Check out each style on the blog – LOOK 1, 2, 3, 4 & 5. I love bringing rad businesses together and working with the best behind-the-scenes people to make magic happen.

I love all of the above but what else does the small fee cover?

1. Professional photographer shooting all day and editing. Check out Jess Worrall – she’s my one and only. Natural light lover and kid whisperer.


2. Funky Melbourne photography studio hire. Of course it has that too cool for skool industrial vibe.


3. Professional fashion stylist who will ensure your clothes and accessories are looking their best on the models. 

4. My organisational ninja skills. I’ll do the calling, emailing, mixing, matching and all the heavy detail stuff so you don’t have to.


5. A sassy side-kick who will help me run the entire shoot with military precision and a wardrobe manager who will look after all products. 


6. Miscellaneous items – anything random that’s required to make this EPIC and ensure the crew is well feed and watered. 

How can I be involved?

There are 7 sassy Mamas and 14 kids to dress and accessorise.

If your biz provides the following, you are welcome to apply.

Categories include:


  • Clothes

  • Shoes

  • Bags

  • Jewellery

  • Hats

  • Headbands

  • Scarves

  • Sunglasses


  • Clothes

  • Shoes

  • Bags

  • Jewellery

  • Bibs

  • Scarves

  • Headbands

  • Sunglasses

  • Toys

When does this all go down?


Submit interest – Friday 6th July 2018

Applicants will receive notification of success status by – Friday 13th July 2018

Full payment  –Friday 27th July 2018

Shoot day – Sunday 19th Aug 2018

#mamaofmelbEDIT Blog post – Wednesday 5th September 2018

MamaMag feature – Monday 1st October 2018

the cost

All businesses involved are required to pay a participation fee of $365.

BOOM! How affordable for all of these AHH-MAZ-ING inclusions?

Let’s do this!

Show your interest by completing the application form and emailing it to [email protected] 

Return by D-Day – Friday 6th July 2018

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